{"id":39288,"date":"2020-06-09T15:56:51","date_gmt":"2020-06-09T13:56:51","guid":{"rendered":"https:\/\/www.intesa.it\/intelligenza-artificiale-machine-learning-e-deep-learning\/"},"modified":"2020-07-23T12:18:32","modified_gmt":"2020-07-23T10:18:32","slug":"intelligenza-artificiale-machine-learning-e-deep-learning","status":"publish","type":"post","link":"https:\/\/oldintesa.etinet.net\/en\/intelligenza-artificiale-machine-learning-e-deep-learning\/","title":{"rendered":"Artificial Intelligence, Machine Learning and Deep Learning"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.0.71&#8243; module_id=&#8221;post-blog-intesa&#8221;][et_pb_row admin_label=&#8221;row&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; background_repeat_1=&#8221;no-repeat&#8221; background_repeat_2=&#8221;no-repeat&#8221; _builder_version=&#8221;3.0.71&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_post_title _builder_version=&#8221;3.17.6&#8243; title_line_height=&#8221;1.5em&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; title=&#8221;on&#8221; meta=&#8221;on&#8221; author=&#8221;off&#8221; date=&#8221;on&#8221; featured_placement=&#8221;below&#8221; parallax_method=&#8221;on&#8221; text_orientation=&#8221;left&#8221; text_color=&#8221;dark&#8221; text_background=&#8221;off&#8221; border_style=&#8221;solid&#8221; date_format=&#8221;j F Y&#8221; \/][et_pb_text _builder_version=&#8221;3.17.6&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<h2>Why should you use the Artificial Intelligence?<\/h2>\n<blockquote><p>AI is becoming an integral part of our society. This article presents how it can be applied, whether in the B2C or the B2B context, and the relationship between AI, Machine Learning and Deep Learning.<\/p><\/blockquote>\n<p>Artificial, Machine Learning and Deep Learning are becoming common words: these technologies are now part of our everyday live. Not only for those who work in the business arena or for individuals on the cutting edge of technology, but truly for society at large.<br \/>\nToday <strong>smart algorithms<\/strong> are able to teach themselves, to recommend what purchases to make, what music to listen to, and what route to take. They pull data from images and documents and they even interact with us through smart speakers that recognize our voice. These are just a few examples of how <strong>Artificial Intelligence<\/strong> is now a part of our daily lives.<\/p>\n<p>A very interesting tension has emerged from a study conducted by IBM*, Roadblock to Scale: The Global Sprint Towards AI: Artificial Intelligence may well represent the greatest economic opportunity around us &#8211; according to PWC**, is set to add 16 trillion dollars to the global GDP by 2030 &#8211; but its implementation of remains fairly limited.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38624\" src=\"https:\/\/www.intesa.it\/wp-content\/uploads\/2020\/06\/Immagine-AI-Machine-Learning_Articolo.png\" alt=\"\" width=\"1200\" height=\"420\" srcset=\"https:\/\/oldintesa.etinet.net\/wp-content\/uploads\/2020\/06\/Immagine-AI-Machine-Learning_Articolo.png 1200w, https:\/\/oldintesa.etinet.net\/wp-content\/uploads\/2020\/06\/Immagine-AI-Machine-Learning_Articolo-300x105.png 300w, https:\/\/oldintesa.etinet.net\/wp-content\/uploads\/2020\/06\/Immagine-AI-Machine-Learning_Articolo-768x269.png 768w, https:\/\/oldintesa.etinet.net\/wp-content\/uploads\/2020\/06\/Immagine-AI-Machine-Learning_Articolo-1024x358.png 1024w, https:\/\/oldintesa.etinet.net\/wp-content\/uploads\/2020\/06\/Immagine-AI-Machine-Learning_Articolo-1080x378.png 1080w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Furthermore, although AI is already improving productivity for a host of companies, thanks to its ability to automate repetitive or menial tasks \u2013 with an attendant reduction in error rates \u2013 there are still high barriers to entry with this technology, including lack of expertise, equipment, and trust.<\/p>\n<h3>Artificial Intelligence, Machine Learning and Deep Learning: what is the difference?<\/h3>\n<p>Artificial Intelligence can be considered a real technological revolution, being able to change both commerce and industry.<br \/>\nWhat is the difference among Artificial Intelligence, Machine Learning and Deep Learning?<\/p>\n<p><strong>Artificial Intelligence<br \/>\n<\/strong><br \/>\nThe Artificial Intelligence is a <strong>system that simulate the function of the human brain<\/strong>, able to make decisions based on the analysis of processed data. It makes possible to have machines tackle tasks like voice and face recognition, as well as to carry out decision-making and predictive processes.<br \/>\nMachine Learning is a particular type of AI and Deep Learning is a subset of Machine Learning. Put simply, they are a set of algorithms and programming methods.<\/p>\n<p><strong>Machine Learning<\/strong><br \/>\n\u201cMachine Learning\u201d is a <strong>system able to learn independently and recognize its own mistakes<\/strong>, based on algorithms that analyze data. By learning from its own mistakes, it can make decisions and provide forecasts. The learning process takes place through Big-Data analysis.<\/p>\n<p><strong>Deep Learning o Neural Networks<\/strong><br \/>\nDeep Learning, just like Machine Learning, is a system capable of teaching itself, and learning from its own mistakes. In addition, Deep Learning use a complex <strong>system of neural networks<\/strong> which simulate the cellular behavior of our brain.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38622\" src=\"https:\/\/www.intesa.it\/wp-content\/uploads\/2020\/06\/Rapporto-tra-AI-Machine-Learning_PostArticolo.png.png\" alt=\"\" width=\"1200\" height=\"420\" srcset=\"https:\/\/oldintesa.etinet.net\/wp-content\/uploads\/2020\/06\/Rapporto-tra-AI-Machine-Learning_PostArticolo.png.png 1200w, https:\/\/oldintesa.etinet.net\/wp-content\/uploads\/2020\/06\/Rapporto-tra-AI-Machine-Learning_PostArticolo.png-300x105.png 300w, https:\/\/oldintesa.etinet.net\/wp-content\/uploads\/2020\/06\/Rapporto-tra-AI-Machine-Learning_PostArticolo.png-768x269.png 768w, https:\/\/oldintesa.etinet.net\/wp-content\/uploads\/2020\/06\/Rapporto-tra-AI-Machine-Learning_PostArticolo.png-1024x358.png 1024w, https:\/\/oldintesa.etinet.net\/wp-content\/uploads\/2020\/06\/Rapporto-tra-AI-Machine-Learning_PostArticolo.png-1080x378.png 1080w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3>Artificial Intelligence as a field of study: designing innovative applications<\/h3>\n<p>The <a href=\"https:\/\/www.intesa.it\/competence-center\/\">Competence Center AI <\/a>at Intesa (IBM Group) is an innovation hub where this technology is studied, focusing on its integration into existing systems and synergy with other entities, which allows Intesa to design, test, and reproduce business-ready and user-centric applications. Our <a href=\"https:\/\/www.intesa.it\/intesa-gruppo-ibm-e-links-foundation-portano-linnovazione-digitale-e-le-tecnologie-esponenziali-dal-laboratorio-al-mercato\/\">partnership with the Links Foundation<\/a>, launched by the Turin Polytechnic and the Compagnia di San Paolo, is a perfect example, indicative of our willingness to take an iterative approach to <a href=\"https:\/\/www.intesa.it\/la-via-per-linnovazione-sostenibile-secondo-intesa-gruppo-ibm\/\">Open Innovation<\/a>.<\/p>\n<p>From this collaboration one of the most interesting technological innovations in the field of exponential technologies has born: the development of an original <strong>neural networks<\/strong> applied to services offered by the company.<br \/>\nThese systems have proven to be extremely useful at the ID-verification stage, as well as with identification or identity-recognition. Smart algorithms are, indeed, able to:<\/p>\n<ul>\n<li>Automatically match the identity document to the document type<\/li>\n<li>Improve image quality, using computer-vision logic<\/li>\n<li>Compare the image content with the video frame, and determine whether the person who made the video matches the person appearing in the ID<\/li>\n<li>Verify whether the person speaking is the one depicted in the video by analyzing their lip movement.<\/li>\n<\/ul>\n<h3>Where do we find Artificial Intelligence? Examples of use<\/h3>\n<p>Artificial Intelligence has a wide array of applications, depending on the need to be met.<br \/>\nOn a <strong>B2B<\/strong> level, one can exploit this potential by applying its logic to improve the management of processes up and down the Supply Chain. By creating connections among shared documents and data (such as through EDI), one can conduct predictive analysis in a way that streamlines the entire <strong>Supply Chain<\/strong> (from managing leftover materials, to forecasting weather and economic risks, to setting new delivery routes).<\/p>\n<p>AI can provide tremendous support in the <strong>B2C<\/strong> arena, too. Imagine, for example, <strong>onboarding procedures<\/strong>, and the type of <strong>identification protocols<\/strong> described above, where AI can recognize the document type and the user\u2019s actual identity, making sure that the person asserting the identity is the one appearing in the ID itself.<br \/>\nAn intelligent system able to automatically match the data with AI and Machine Learning; it can also prevent fraud and effortlessly uncover criminal behavior, making transactions more secure and improving customer experience.<\/p>\n<p>For a company that has made innovation and technology hallmarks of its business, one of the most important missions is staying on the cutting edge, continually striving for better performance, integrating technology and human expertise through a <strong>sustainable approach to innovation.<\/strong><\/p>\n<p><em>* Source: From Roadblock to Scale: The Global Sprint Towards AI, IBM Corporation 2020<\/em><br \/>\n<em>** Source: https:\/\/www.pwc.com<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI is becoming an integral part of our society. This article presents how it can be applied, whether in the B2C or the B2B context, and the relationship between AI, Machine Learning and Deep Learning.<\/p>\n","protected":false},"author":36,"featured_media":38625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[et_pb_section bb_built=\"1\" admin_label=\"section\" _builder_version=\"3.0.71\" module_id=\"post-blog-intesa\"][et_pb_row admin_label=\"row\" use_custom_width=\"on\" width_unit=\"off\" background_repeat_1=\"no-repeat\" background_repeat_2=\"no-repeat\" _builder_version=\"3.0.71\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\"][et_pb_column type=\"4_4\"][et_pb_post_title _builder_version=\"3.17.6\" title_line_height=\"1.5em\" categories=\"off\" comments=\"off\" featured_image=\"off\" title=\"on\" meta=\"on\" author=\"off\" date=\"on\" featured_placement=\"below\" parallax_method=\"on\" text_orientation=\"left\" text_color=\"dark\" text_background=\"off\" border_style=\"solid\" date_format=\"j F Y\" \/][et_pb_text _builder_version=\"3.17.6\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\"]<\/p><h2>Perch\u00e9 adottare l\u2019Artificial Intelligence?<\/h2><blockquote><p>L\u2019AI sta diventando parte integrante della nostra societ\u00e0: ecco quali sono gli ambiti applicativi, sia nel B2C che nel B2B e qual \u00e8 il rapporto dell\u2019AI con Machine Learning e Deep Learning.<\/p><\/blockquote><p>Sempre pi\u00f9 spesso si sente parlare di Intelligenza Artificiale, Machine Learning e Deep Learning; queste tematiche stanno diventando, infatti, parte integrante della nostra vita e stanno interessando non solo le aziende o i singoli cittadini, ma l\u2019intera societ\u00e0.<br \/><strong>Algoritmi intelligenti<\/strong>, in grado di apprendere in modo automatico, ci consigliano quali acquisti effettuare, quale musica ascoltare, quale strada percorrere, estraggono dati da immagini e documenti, interagiscono con noi tramite assistenti vocali in grado di riconoscere la nostra voce. Questi sono solo alcuni degli esempi di come i sistemi di <strong>Artificial Intelligence<\/strong> siano ormai parte della nostra quotidianit\u00e0.<\/p><p>Dalla ricerca <em>From Roadblock to Scale: The Global Sprint Towards AI<\/em> condotta da IBM* emerge un paradosso molto interessante: se da un lato l\u2019Intelligenza Artificiale potrebbe rappresentare la pi\u00f9 grande opportunit\u00e0 economica, che, come sostiene PwC**, potrebbe portare un contributo di 16 trilioni di dollari al PIL mondiale entro il 2030, dall\u2019altro l\u2019adozione dell\u2019Intelligenza Artificiale \u00e8 ancora ridotta.<\/p><p><img class=\"alignnone size-full wp-image-38624\" src=\"https:\/\/www.intesa.it\/wp-content\/uploads\/2020\/06\/Immagine-AI-Machine-Learning_Articolo.png\" alt=\"\" width=\"1200\" height=\"420\" \/><\/p><p>Inoltre, se l\u2019AI sta gi\u00e0 migliorando la produttivit\u00e0 di diverse aziende, grazie all\u2019automatizzazione di attivit\u00e0 ripetitive o a basso valore aggiunto - con conseguente riduzione degli errori-, esistono ancora diverse barriere di accesso a questa tecnologia, come la mancanza di competenze, di strumenti e di fiducia.<\/p><h3>Intelligenza Artificiale, Machine Learning e Deep Learning: cosa cambia?<\/h3><p>L\u2019Intelligenza Artificiale pu\u00f2 essere considerata una vera e propria rivoluzione tecnologica, in grado di cambiare il sistema produttivo e il business aziendale.<br \/>Ma cosa c\u2019\u00e8 di diverso tra Intelligenza Artificiale, Machine Learning e Deep Learning?<\/p><p><strong>Intelligenza Artificiale<\/strong><br \/>Possiamo descrivere l\u2019Intelligenza Artificiale come un <strong>sistema in grado di simulare il funzionamento del cervello umano<\/strong> e di prendere decisioni sulla base delle analisi dei dati elaborati. Diventa cos\u00ec possibile fare svolgere a delle macchine compiti quali riconoscimento vocale e visivo, processi decisionali e predittivi.<br \/>All\u2019interno di questa disciplina troviamo il Machine Learning, e come sottoinsieme di quest\u2019ultimo il Deep Learning, che possono essere descritti come un insieme di algoritmi e di metodi di programmazione.<\/p><p><strong>Machine Learning<\/strong><br \/>Con Machine Learning si intende un <strong>sistema in grado di apprendere autonomamente e di imparare dai propri errori<\/strong>. Si basa su algoritmi che analizzano dati; imparando da essi possono prendere decisioni e condurre previsioni. Il processo di apprendimento avviene attraverso l\u2019analisi di big data.<\/p><p><strong>Deep Learning o Reti Neurali<\/strong><br \/>Il Deep Learning, come il Machine Learning \u00e8 un sistema in grado di apprendere autonomamente e di imparare dai propri errori, ma lo fa sfruttando un <strong>sistema complesso di reti neurali<\/strong> che simulano il comportamento cellulare del nostro cervello.<\/p><p><img class=\"alignnone size-full wp-image-38622\" src=\"https:\/\/www.intesa.it\/wp-content\/uploads\/2020\/06\/Rapporto-tra-AI-Machine-Learning_PostArticolo.png.png\" alt=\"\" width=\"1200\" height=\"420\" \/><\/p><h3>Dove l\u2019Intelligenza Artificiale si studia: disegnare applicazioni innovative<\/h3><p>Il <a href=\"https:\/\/www.intesa.it\/competence-center\/\">Competence Center AI<\/a> di Intesa (Gruppo IBM) \u00e8 un centro di innovazione, all\u2019interno del quale non solo si studia la tecnologia e la loro integrazione nei servizi gi\u00e0 esistenti, ma in cui le sinergie con entit\u00e0 e competenze diverse permettono di disegnare, testare e riprodurre applicazioni business-ready e user-centric. La <a href=\"https:\/\/www.intesa.it\/intesa-gruppo-ibm-e-links-foundation-portano-linnovazione-digitale-e-le-tecnologie-esponenziali-dal-laboratorio-al-mercato\/\">partnership con Links Foundation<\/a>, Fondazione avviata dal Politecnico di Torino e dalla Compagnia di San Paolo, ne \u00e8 un esempio e rispecchia la volont\u00e0 di perseguire un approccio virtuoso di <a href=\"https:\/\/www.intesa.it\/la-via-per-linnovazione-sostenibile-secondo-intesa-gruppo-ibm\/\">Open Innovation<\/a>.<\/p><p>Da questa collaborazione \u00e8 nata una delle innovazioni tecnologiche pi\u00f9 interessanti nel panorama delle tecnologie esponenziali applicate al mondo del business: lo sviluppo di <strong>reti neurali<\/strong> proprietarie applicate ai servizi offerti dall\u2019azienda.<br \/>Questi sistemi si stanno rilevando utilissimi in fase di definizione della tipologia di documento che viene elaborato, identificazione e riconoscimento delle identit\u00e0. Gli algoritmi intelligenti sono, infatti, in grado di:<\/p><ul><li>rilevare autonomamente la tipologia del documento di identit\u00e0<\/li><li>migliorare la qualit\u00e0 dell\u2019immagine grazie a logiche di computer vision<\/li><li>confrontare il contenuto dell\u2019immagine con i frame di video scoprendo se la persona che sta effettuando il video corrisponde con quella presente nel documento di identit\u00e0<\/li><li>verificare che la persona che parla sia quella ripresa nel video, analizzando il movimento labiale.<\/li><\/ul><h3>Dove l\u2019Intelligenza Artificiale si applica: use cases<\/h3><p>Come abbiamo visto, l\u2019Intelligenza Artificiale pu\u00f2 trovare diverse applicazioni, in relazione al bisogno da soddisfare.<br \/>In ambito <strong>B2B<\/strong> \u00e8 possibile sfruttare le potenzialit\u00e0 applicando le sue logiche per migliorare la gestione dei dei processi di tutta la <strong>Supply Chain<\/strong>; creando correlazioni con i documenti e i dati scambiati (per esempio tramite EDI) \u00e8 possibile condurre analisi predittive che permettono di efficientare l\u2019intera filiera (dalla gestione delle scorte, alla capacit\u00e0 di predire rischi atmosferici ed economici, alla definizione di nuovi percorsi di consegna).<\/p><p>Anche in ambito <strong>B2C<\/strong> l\u2019AI pu\u00f2 fornire un enorme aiuto. Si pensi per esempio ai <strong>processi di onboarding<\/strong> e di <strong>riconoscimento<\/strong> come quello citato sopra, in grado di riconoscere la tipologia di documento e riconoscere l\u2019identit\u00e0 degli utenti, verificando che la persona che si sta riconoscendo sia la stessa presente nel documento di identit\u00e0.<br \/>Un sistema intelligente in grado di correlare automaticamente i dati con l\u2019AI e il Machine Learning pu\u00f2, inoltre, prevenire frodi e smascherare facilmente un truffatore, rendendo pi\u00f9 sicure le transazioni e migliorando la customer experience.<\/p><p>Per un\u2019azienda che fa della tecnologia e dell\u2019innovazione uno dei suoi punti cardine, una delle mission pi\u00f9 importanti \u00e8 essere sempre all\u2019avanguardia e raggiungere sempre migliori performance, integrando tecnologia e competenze umane secondo un approccio di <a href=\"https:\/\/www.intesa.it\/innovazione-sostenibile-e-percorsi-di-trasformazione-digitale\/\">innovazione sostenibile<\/a>.<\/p><p>* From Roadblock to Scale: The Global Sprint Towards AI, IBM Corporation 2020<br \/>** https:\/\/www.pwc.com<\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[570],"tags":[481,590,594,587,52],"class_list":["post-39288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","tag-digital-transformation","tag-intelligenza-artificiale-en","tag-onboarding-en","tag-tecnologie-en","tag-trasformazione-digitale"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/oldintesa.etinet.net\/en\/wp-json\/wp\/v2\/posts\/39288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oldintesa.etinet.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oldintesa.etinet.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oldintesa.etinet.net\/en\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/oldintesa.etinet.net\/en\/wp-json\/wp\/v2\/comments?post=39288"}],"version-history":[{"count":2,"href":"https:\/\/oldintesa.etinet.net\/en\/wp-json\/wp\/v2\/posts\/39288\/revisions"}],"predecessor-version":[{"id":39295,"href":"https:\/\/oldintesa.etinet.net\/en\/wp-json\/wp\/v2\/posts\/39288\/revisions\/39295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oldintesa.etinet.net\/en\/wp-json\/wp\/v2\/media\/38625"}],"wp:attachment":[{"href":"https:\/\/oldintesa.etinet.net\/en\/wp-json\/wp\/v2\/media?parent=39288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oldintesa.etinet.net\/en\/wp-json\/wp\/v2\/categories?post=39288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oldintesa.etinet.net\/en\/wp-json\/wp\/v2\/tags?post=39288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}